Zetta - logo design.

Zetta is a Finnish data analytics company. The company provides tools and services for companies for analyzing business data. E.g. analyze IT server’s data for companies, or other business data. They want to create a new logo and brand identity.

Creative Brief

Company name: Zetta technology

Business area: Zetta technology Oy provides customers with a vendor independent, single place to visualize log data from different servers or network equipment spreading all over their networks. Log analysis capability for their whole system is missing in some cases or is in vendor silos.

Zetta adds more value to customers. Apart from more advanced real-time capability, no data lost, and higher throughput, in the situation that customer expends its network and data volume, Zetta has already provided solid foundation for linear scaling with very minimum effort from customers.

Zetta can be installed in customers’ own network and purchased on need basis in SaaS mode. In case of special needs, Zetta can be customized as well.

Operation: International, B2B business

Name meaning: Zetta is largest data size.

Megabyte, gigabyte, terabyte, petabyte, exabyte, zettabyte

Logo requirement: Initial “Z” to be minimal logo icon, can be creative

Zetta is the main brand name. Zetta technology is the full name

Font: We will mostly likely use open sans as the body font

Color: Main color should be blueish. Should be defined together with the logo

Pattern: Some graphic pattern reflecting “big data” would be great

Deliverable requirement:

Logo in vector format, preferably in Sketch

Minimal icon - “Z” symbol